The Paradox in US-China Relations

The Paradox in US-China Relations The Paradox in the US-China Relations: A Commentary Almost a decade and half ago, one of the leading thinker and strategic expert on China; Gerald Segal prophetically described the implications of Chinese power especially in the East Asian region. He argued, â€Å"There is no more weighty uncertainty for East Asia, than the future of China. If China staggers amid leadership struggles and perhaps even disintegrates as a state, the region will fear mass migration and spreading chaos, if China forges ahead with a double digit growth, East Asia will fear the implications of Chinese power[1] Segal in the concluding remarks of his article titled, â€Å"Tying China into International System† (Survival; 1999) presented few assumptions. He foresaw that the uncontrolled economic growth in China would result in an increasing need and desire to trade with the outside world and China needs to be tied into the international system on the basis of these assumption about China’s future. One of them was a) that it will not disintegrate in chaos, will have a looser political system b) second that East Asian region will fail to develop any serious multilateralelism. There will be much talk in the region about the need to work more closely at the ASEAN and CSAP forum on the security of the region, however no real action was perceived. Surprisingly the East Asian region will have ramification of the Chinese power and the lead in dealing with China in the coming years would not be initiated by the East Asian countries. This would leave China unchallenged in the region. He a lso asserted that China would also likely to have a major long term adversarial relationship with the west. The aforementioned analysis describes some of the reality of the Chinese rise as of today. Beijing has certainly not disintegrated into chaos, through a steady projection of its influence, it has established that it is indeed a rising power and would continue to do so. The West especially the US may not have a direct adversarial relationship with China but all that is not hunky-dory in the Sino-US relationship. Interestingly this becomes evident when the trajectory of the bilateral relations is analysed at a profound level. Both the US and China are ambitious countries as far as projecting their influence is concerned. China is the only country which has directly challenged the US hegemony after Soviet Union. In the post-Cold War era of multipolarity the decline of the West (US) has also been juxtaposed with the rise of the rest (China) even by American scholars. (Zakaria; 2008). While the US was preoccupied with the global war on terror campaign and entangled itself in Iraq and Afghanistan; the People’s Republic effectively utilised this opportune moment of US occupation to its advantage by extending its international interactions and maximised its inventory of allies in the international political system. The Chinese influence in the international politics was regarded significant to such an extent that US too responded to the emerging threat discourse with an accommodating view. In a Congressional Report (2008) and the US Quadrennial Defense review (QDR-2001), the US administration was counselled to adopt ‘engagement’ as the best way to integrate China into prevailing global system. Today, China is engaging itself with the international community like never before by crafting a multitude of bilateral agreements and partnerships. Beijing has sought trade agreements, oil and gas contracts, scientific and technological cooperation, and de-facto multilateral security arrangements with countries both around its periphery and around the world such as Africa, Asia, and Latin America. It has also extracted oil and gas exploration contracts with Brazil, Ecuador, Bolivia, Colombia, Venezuela, and Cuba; and with Central Asian states such as Uzbekistan and Turkmenistan; in search to satiate its hungers for energy security International Negotiations Diplomacy The emergence of multiple centres of power in the international politics have not only declined the pre-eminence of the American power but have also made space for China to exerts it influence in various spheres such as international economy, international negotiations on significant issues such as climate change, the South East China Seas and even in the nuclear realm. On all these issues China has taken a powerful stand. For instance on the issues of currency, China maintains a low exchange rate of its currency for its economic growth. Financial experts from both US and Europe have called China to allow its currency to rise. This sentiment was resonated even by the US President himself during his first visit to China in 2009. The same year Presidents of major banks like Europen Central Bank; Jean-Claude Trichet, and Dominique Strauss-Kahn; the former managing director of the IMF have also called for a stronger yuan but China did not adjust its currency in response to a foreign pressure.[2] China has boldly stood up against the US on the issue of Climate Change too. It is referred as the world’s largest Green House Gases (GHGs) emitter and suffers from a poor record as far as environment issues are concerned. In-fact China occupies a unique position in the Climate Change negotiations. It is one of the largest emitters of Co2 but it is also a developing country and possesses a valid claim of right to further develop like the US. It is one of the major voices in the Climate Change talks and some experts has suggested that it was China that blocked the last Copenhagen (2009) talks by asking for an appalling deal such that western leaders can walk away and thus creating a stalemate. At the Copenhagen it not only insisted on removing the binding targets for itself but also for other countries.[3] The strange power play by the Chinese delegation can also be viewed as an effort to weaken the Climate Change regulation regime. Very recently the UN Climate Summit at New York was concluded in which both the US and China seems to have agreed on reaching an agreement on reducing emission from 26 to 28 percent for the United State by 2025 and China to reach the emissions warming peak by 2030 or earlier[4]. Being a top emitter of Co2 China’s budge towards a substantial position on emission cuts ; only after the US has promised to take a step ahead on emission reflects nothing but geopolitics manifesting at the negotiation table. Nuclear Relations A similar Chinese behaviour of pushing the US to do its bit first can also be seen in the realm of nuclear security as well. Nuclear capability symbolises power in international politics. While China is far away from matching the US inventory of nuclear weapons, it cannot be ignored that being the only P-5 that is increasing its nuclear arsenal; China’s potential in influencing the nuclear debate at the international multilateral forum remains strong. It is interesting to note here that the official Chinese position on nuclear arms race is that, â€Å" the nuclear-weapon states with the biggest stockpiles should undertake special responsibility for nuclear disarmament and take lead in reducing their nuclear arsenals and delivery systems,†[5] China expects the US to first pave way for the other nuclear-weapon states to join the nuclear disarmament process. Furthermore the 2013 nuclear notebook of the Bulletin of Atomic Scientists describes the Chinese nuclear capability as growing slowly and increasing in capability. Many in the US presume that the growing Chinese nuclear capability especially the long range missiles which includes as many as many as 60 LRBMs can reach some portion of the United States. In-fact according to the US intelligence community prediction by the mid-2020s, China could have more than 100 missiles capable of threatening the US.[6] In-fact the American experts for nuclear issues believe that there is a need to maintain a long term stability in the US-China nuclear relations even though the nuclear dynamics between the two countries are relatively stable at the present. The exponents of such idea have based their judgement on the US concerns about the Chinese expansion of the quality and quantity of its nuclear arsenal. The analysis of US-China nuclear relations by the working group reveals a possible intensification of strategic arms race between the two countries. This might manifest in increasing the uncertainties about the nuclear deterrence and thus crisis management between the two must take effect. In-fact it is advised to the US government to take up informal ways to shape China’s nuclear decision making.[7] Geopolitical Ends at the Asia Pacific Region The current Chinese Ambassador to the US; John Kerry in his remarks described the bilateral relations as â€Å"the most important as well as the most sensitive, the most comprehensive as well as the most complex, and the most promising as well as the most challenging †[8] and referred it as the most consequential one determining the shape of the 21st century world. While officials from the White House have diversified adjectives to describe beautifully the US-China synergies, they have also acknowledged the difference the two countries have a two distinguished countries. Moreover, these two distinguished countries also have comparable power interests in the same geographical entity called the Asian Pacific region. For both the countries the region is a crucial one and the most promising as far as security is concerned. The US has blatantly announced its pivot to Asia Pacific in order to execute its rebalancing strategy. One must reckon that in the recent years China too has started looking at the region more prominently. The US has categorically announced its reservations on the Chinese assertive foreign policy behaviour in the South and East China Seas region. Even though the US is not directly related to any of the South China Sea dispute; the United States maintains a strong position on the Chinese claims on the South China Sea Vis-a-Vis claims of other littoral states. The South-China Sea region is a strategic pass way containing critical sea lanes of communications. It is also a region through which half of the world’s oil transport passes through. The sea connects the Pacific Ocean with the Indian Ocean it has utility for major naval power. It must be reckon that the United States considers itself as a influential player in the Asian Pacific region and it has sustained its pre-eminence over this region for over six decades. [9]The region not only has a symbolic utility for the United States but it is also practically being used as a transit point and an operating area for its Navy and Air Force to shuttle between the military bases in Asia the Indian Ocean and Persian Gulf. Similarly on the East China Sea, the similarity of ambitions and the difference in policy approaches towards the region also appear to be clear. Very recently the US deepened its commitment to the East Asian region and invited Japan and Australia for a military co-operation towards collectively working on strengthening maritime security in the Asia-Pacific region. It is noteworthy that in the same platform revealed President Obama’s subtle hint to China that aggressive acts on territorial disputes concerning the region might, â€Å"spiral into a confrontation†.[10] In addition to this President Obama categorically conveyed his idea of an effective security order in Asia that ought to be based on alliances of mutual security and driven by international norms and laws instead of spheres of influences or driven by acts of intimidation of big nations ( such as China)[11] Cyber Space It is a known fact that the United States was the progenitor of what we know today as the world wide web/internet. The internet owes its birth to the US Department of Defense in the 1960’s where it was developed and used for defence communication. Today the commercialised internet has grown so big and forms part of much bigger virtual domain known as cyber space. This cyber space in its totality is, practically out of a complete control of one singular country let alone the United States, which ironically gave birth to it. The cyber space has escalated itself in international politics as a powerful domain. It is regarded as one of the battle domain for future wars among countries. China is notorious for practicing all forms of cyber theft, hacking, cyber terrorism, etc. towards the United States. China is an increasingly growing player in the Cyber security realm. It is the only Asian country with one of the most internet users, which is state controlled. While the domestic environment of China’s internet is largely defined as strict; externally China is identified by the United States as real cyber threat for other countries. According to the US reports on China uses cyber warfare for data gathering, to constrain an adversary’s effective communications etc.[12] United States has suffered the most out of these evil intentions of China. Many instances of cyber-attacks such as ‘Titan Rain’ from China have been reported. In-fact it was revealed in 2004-2005 that the Chinese hackers have compromised the computers of NASA and other military and technological centres across the United States. Not only have the Chinese denied all these allegations as baseless, but have also refused to cooperate with the American investigations. The White House has recognised cyber security as linked to America’s economic prosperity national security, and individual liberties. Indeed the cyber space touches the American lives closely on a daily basis and to safeguard the security in this realm, the US has been evolving a policy to shape the future Cyber security regime. It starts from domestic ownership of critical infrastructure combined with an improved reporting of incident and response. Since the Cyber domain involves virtually all countries with no boundaries any cyber policy would only be effective if international partners are engaged effectively. Under this context the co-opting of China becomes really critical. The United States seeks to build a consensus based approach as far as implementing international cyber norms are concerned[13]. The American concern for the on growing Chinese Cyber warfare capabilities appears evident from the statement of a former US Defense Secretary; Leon Panetta two years ago have reiterated the need for both the countries to work together in the realm of cyber security as both of them have developed technological capabilities in this arena to a great extent. [14] Concluding Observations: China too has registered its presence as influential players in the international politics. Interestingly it has raised concerns in the US about its ramifications upon the American goal of sustaining its pre-eminence. Indeed China continues to ameliorate its presence in the strategic calculus of the US almost daily with the American strategic narrative painted with the shades of Sino-US Strategic partnership, competition, bilateral ties, cooperation etc. There are number of American experts such as Selig Harrison, Aron Friedberg, David Lampton etc who have predicted a rise of a peer competitor in Beijing especially bearing in mind the Chinese power influence in the Asian region. These experts have categorically highlighted the prospects of a regional threat to the US from China. The China watchers in the US; even after a decade have analysed that China would look outward as its foreign policy ambitions are as aggressive as the United States. [15] The US views on China could be assessed from various perspectives such as realist and liberal and each lens is likely to put forward a conflicting rudimentary divide between the two countries. This is clear from the analysis of former Deputy Assistant for National Security Affairs; Aron Friedberd and even the greatest practitioner of diplomacy in America; Henry Kissinger himself. While Friedberg argues that both countries have locked themselves in an increasingly intense struggles for power and influence; Kissinger have put forward his advice to the US in dealing with China and have insisted that both sides should be open to convincing of each other’s activities as a normal part of international life. He further argued that, â€Å"the inevitable tendency to impinge on each other should not be equated with a conscious drive to contain or dominate†[16] The US-China interaction in international politics cover so many arenas that is has become rather tricky for scholars to identify one set of variable to describe the bilateral relations that both share. In the most recent times the labels for US-China relations have ranged from business-partnership, strategic partnership, strategic competitors and even Sino-US cold confrontation.[17] Finally, the graph of US- China relation s that started officially with the US Secretary’s ‘open door’ notes have fluctuated from being estranged countries to strategic partnership and today have become the one of the most significant bilateral relations defining the shape of the international politics. A saying about history suggests that it repeats itself. It is ironical that several decades ago the United States was driven to China for trade prospects so much so that; the Chinese silk, tea can be credited with bringing the first set of millionaires in America. The American fascination for the oriental products dates back to the year 1784 when a commercial (US flagged) vessel ‘Empress of China’[18] sailed the Chinese seas. It was the trade issues that normalised the US-China relation during the 1970’s. While the US cut the Chinese melon into sphere of influence for economic benefits, today it is the American markets flooded with Chinese goods . Moreover, it is the American ‘Apple’ that is now reverse engineered in China. The United States in the first part of its relationship with China dominated the terms but today China has turn the dynamic of relations into a partnership. It may not be incorrect to suggest that history indeed might be repeating itself in reverse. [1] Segal Gerald, (1999) â€Å"Tying China Into International System†, Survival, Vol.37, No 2, p .60 [2]â€Å"Chinas Exchange-Rate Policy: A Yuan-Sided Argument† 19 November 2009, The Economist, at http://www.economist.com/node/14921327 , accessed on 21 November 2014 [3] Mark Lynas, â€Å"How Do I Know China Wrecked The Copenhagen Deal? I Was In the Room†, The Guardian, December 22 2009 , at http://www.theguardian.com/environment/2009/dec/22/copenhagen-climate-change-mark-lynas, accessed on November 25, 2014 [4]Laura Barron-Lopez, November14 2014, â€Å" US Climate Envoy: China Deal Boosts Paris Talks, But Uncertainty Remains† The Hill, at http://thehill.com/policy/energy-environment/225206-us-climate-envoy-china-deal-boosted-paris-talks-but-uncertainty , accessed on 24 November 2014 [5] â€Å"Chinas Contributions To Nuclear Disarmament†, Ministry of Foreign Affairs, à £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬Peoples Republic Of China, at http://www.china.org.cn/e-caijun/e-caijun1.htm, accessed on December 1, 2014 [6] Hans M. Kristensen and Robert S. Norris, (2013), â€Å"The Chinese Nuclear Forces†, Bulletin of Atomic Scientists, Vol. 69, No. 6, pp. 79-85 and Hans M. Kristensen and Robert S. Norris, (2014) â€Å" US Nuclear Forces, 2014, Bulletin of Atomic Scientist, Vol. 7, No. 1, pp.85-93 [7] John K. Warden, Elbridge Colby Abraham Denmark, (201p, â€Å" Nuclear Weapons and US-China Relations: A Way Forward† Report by PONI by a Working Group on US-China Nuclear Dynamics, Centre for Strategic and International Studies [8] John Kerry, 4 November 2014, Remarks on U.S.-China Relations, at http://www.state.gov/secretary/remarks/2014/11/233705.htm, accessed on 23 November 2014 [9] Hina Pandey, (2011), â€Å" Recent Developments in the South China Sea: US China Confrontation†, World Focus ,pp. 261-268 [10] [11] Jamie Smyth, (2014), â€Å"US, Japan and Australia to Deepen Alliance† The Financial Times, at http://www.ft.com/cms/s/0/3a34e028-6cb3-11e4-b125-00144feabdc0.html#axzz3KuFyTEkN, accessed on 3 December 2014 [12] E. Dilipraj, (2014), â€Å"Mapping the Cyber Dragon: China’s Conduct of Terror in the Cyber World†, Defence and Diplomacy, Vol.3, No.4, July- September, pp. 85-97. [13] Cybersecurity, 4 December 2014, at http://www.whitehouse.gov/issues/foreign-policy/cybersecurity , accessed on 4 December , 2014 [14]  David Alexander, (2012), â€Å"US- China Must Work to Avoid Cyber Conflict: Panetta†, Reuters, at http://www.reuters.com/article/2012/05/08/net-us-usa-china-defense-idUSBRE84700Q20120508 , accessed on 4 December 2014 [15] Selig Harrison, (2000), â€Å"China And The US in Asia: The Threat Perception in Asia† cited in â€Å" China’s Future: Constructive Partner or Emerging Threat† in Carpenter and James A. Don, CATO Institute, pp.109. and Robert Kaplan, (2010),â€Å"The Geography Of The Chinese Power: How Far Can Beijing Reach On Land And At Sea?† Foreign Affairs, May/June 2010 [16] Friedberg L. Aaron, â€Å"The Future of U.S. China Relations: Is conflict inevitable?† ,International Security, Vol. 30, No. 2, Fall 2005, pp7-45 and Henry A. Kissinger,(2012) â€Å"The Future of US-Chinese Relations: Conflict Is a Choice, Not a Necessity†, Foreign Affairs, Vol.91, No.2, p.44 [17] Chintamani Mahapatra (2014), â€Å"US-China Cold Confrontation: New Paradigm of Asian Security†, Institute for Peace and Conflict Studies, at http://www.ipcs.org/article/us-south-asia/us-china-cold-confrontation-new-paradigm-of-asian-security-4333.html , accessed on 1 August 2014 [18] Song Yuwu (2009), Empress, â€Å"Encyclopedia of Sino-US Relations,† McFarland Co., p. 99.

Female Power in Hamlet

Female Power in Hamlet I. Introduction William Shakespeare’s Hamlet is characterized by its tragic conclusion and its memorable cast. As a reflection of the time period in which Hamlet was written, the predominately male cast views the female characters as inferior. What the men do not realize is that the women have more control than what is initially predicted. Throughout the play, Gertrude uses her influence over Claudius to gain political ground while Ophelia uses her sexuality to have control over her relationship with Hamlet. This sense of female power also has a lasting effect on the theme of sexuality and corruption in the play.II. Gertrude A. Governmental Influence During the course of the play, Gertrude uses her status as a woman to establish herself as a capable and superior ruler. At the beginning of the play Hamlet chastises his mother for not only for her willingness to remarry after the untimely death of his father but for her marriage to Claudius, the brother of the recently deceased. Hamlet views this as incestuous; as did many others during the time the play was written (Pressley). We should keep in mind that she is the Queen of Denmark and has to make decisions that would best benefit her nation.Gertrude’s motivations were more political than unholy. Her marriage to Claudius gave the throne a more stable base of power which would make the people of Denmark feel more secure especially when facing a possible invasion by Fortinbras (Lenz). This union would also prove to the people that she was emotionally secure enough to be rule the state. King Hamlet also felt that Gertrude was strong enough to run the country because he made her the recipient of the throne after his death and not his eldest son which was traditional (Pressley).Gertrude uses her influence as a powerful woman to help make her country and her life more secure. III. Ophelia A. Sexual Power Many critics find Ophelia to be a pawn to the men in her life, but throughout the play she proves â€Å"herself to be neither silent nor merely obedient† (Fisher 130). This statement is only disproved in regards to her father. She does obey him when he tells her to stay away from Hamlet and when he asks her to be involved in a plan to determine Hamlet’s state of mind. She does not have the same submissive tendencies towards her brother and Hamlet.When Laertes tries to warn Ophelia about the dangers of pre-marital sex, she just rebukes him as a hypocrite and establishes the existence of a double standard surrounding the issue. While there is little doubt that Hamlet and Ophelia loved each other, sex was not involved in their affection. If they were to have a child out of wedlock then both of their reputations along with the reputations of their families would be ruined and the heir to the throne would be in question. She had a certain loyalty to her family and the status they held and Hamlet had certain expectations as the prince of Denmark.This restrain on their endeavors does not limit the power of Ophelia over Hamlet. She still uses the fact that they could be together one day to her advantage. They were playful with each other and at timely highly suggestive but this only shows the passions built up from their inability to act on their feelings (Neeley). Hamlet respects this silent sexual power when he tells her â€Å"get thee to a nunnery† in the hope of keeping her safely away from his madness (Shakespeare, 3. 1. 131). This conversation, though one sided, proves that Hamlet really did love and respect Ophelia enough to protect her from himself.IV. The Effect of Female Power on the Themes of Sexuality and Corruption in the Play Throughout the play, any sign of female power is portrayed as sinful or somehow connected with the fall of Denmark. Hamlet blames his mother more for his suicidal thoughts than his father’s death. This is shown through his preoccupation with his mothers â€Å"incestuous sheetsâ₠¬  and his lack of action to avenge his father’s murder (Shakespeare, 1. 2. 162). Hamlet views female sexuality as the single cause of corruption in Denmark leaving it no more than an â€Å"unweeded garden† (Shakespeare, 1. . 139). More specifically this moral corruption can be seen in Gertrude. When her political power is threatened by her son’s lover, she has her killed and stages it as madness induced suicide. Gertrude is the only person who describes Ophelia’s death and she repeats the word â€Å"drown’d† multiple times almost as if she is convincing herself that it is true. She also calls Ophelia a â€Å"mermaid†, originally another name for a siren, which was known for unintentionally drowning young men (Shakespeare, 4. 7. 201).Gertrude meets her death from the poisoned wine, drowning in a sense on the poison, meant for her own son. Sometimes you have to think outside the pages, but the effects of female power on the theme of s ex and corruption cannot be ignored. V. Conclusion While the women in Hamlet have few lines, they have a tremendous amount of influence over the men in the play Hamlet. Gertrude uses her influence to establish herself as an adept matriarch. Ophelia uses her power to keep her relationship with Hamlet despite their trials.

Internet Marketing in Business Essay

Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people. Student signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marking Criteria Pass Criteria to be met P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected  business when using the internet as a marketing tool Merit Criteria to be met M1 analyse the benefits of internet marketing to customers M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing Distinction Criteria to be met D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business Embedded English Skills Embedded Maths Skills Speaking and listening – make a range of contributions to discussions and make effective presentations in a wide range of contexts (giving presentations). Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports). Interpretation of numerical data Production of charts and tables from data Intra/Extrapolation of data to new situations Creation of case studies The Scenario 1. You will work in teams of three (maximum) people. Working individually is  allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. BRIEF ONE – P1, P2 Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses. Your pitch should include: (P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing media BRIEF TWO – P3, M1 Carry out primary and secondary research into the customer experience of marketing on the internet and present the benefits that have been delivered  to these customers. This brief must be informed by actual experiences and should take into account both positive and negative responses from customers. Your pitch should include: (P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience. BRIEF THREE – P4, P5, P6, M2 Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them. Your pitch should include: (P4) an outline of the benefits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations have  overcome these challenges. BRIEF FOUR – D1 Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing. Your final pitch should include: (D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area. RESUBMISSION FEEDBACK/DATE: SUMMATIVE FEEDBACK: STUDENT REFLECTION: UNIT GRADE: Grade (please circle) Points (please circle) P / M / D 70/ 80/ 90 Learner Declaration: Name & Signature: I certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Tutor Signature: Date:

Hans Holbein, the Ambassadors - 1554 Words

Hans Holbein The Ambassadors #10086;Introduction The Ambassadors is one of the most complex and arguably portrait which Holbein had painted. The purpose of this report is to analyze Han Holbein fs painting,  gThe Ambassadors h. The main task of this report is to uncover the meaning of this painting, as it still remains unclear. Firstly, I will give a short introduction about the painter. Then, I will examine the characteristics of the people and the objects in the painting. Lastly, I will attempt to identify the meaning of the painting. #10086;About Han Holbein Hans Holbein the younger was a German artist born in Augsburg, Bavaria. He was an outstanding portrait and religious painter and his works ranges from woodcuts,†¦show more content†¦What does the distorted skull mean? According to the analysis of some experts, this skull added to the Ambassadors marks the artists consistent vision of the frailty of human destiny. Others think that it might not hold any meaning to it. Holbein has used mathematics to draw the skull by a process called anamorphic projection. Maybe the skull was added just because Holbein wanted to show off his skills because intense calculations are needed to create such effects. Other than the skull on the foreground, there is another skull hidden in the band of Jean de Dintevilles cap and a crucifix hidden behind the green curtain on the far left of the painting. It still remains unclear that why these two skulls and the crucifix are placed in the painting. #10086;Conclusion Lastly, after much observation, I think this painting has close relations with Religion and Death. The Crucifix and the Skull known as symbol of death suggests how death is inevitable for human beings. It indicates the hidden yet truthful realization of human mortality. Whilst the ambassadors stand there proudly amid their tools of knowledge, death is constantly there. No matter how advance science is, death is inevitable. I am sure Holbein painted the Crucifix for a reason. Maybe he is trying to indicate that people are so overwhelm by the progress of science that they start to forget about the importance ofShow MoreRelated Hans Holbein, The Ambassadors Essay1522 Words   |  7 Pages Hans Holbein The Ambassadors amp;#10086;Introduction The Ambassadors is one of the most complex and arguably portrait which Holbein had painted. The purpose of this report is to analyze Han Holbein?fs painting, ?gThe Ambassadors?h. The main task of this report is to uncover the meaning of this painting, as it still remains unclear. Firstly, I will give a short introduction about the painter. Then, I will examine the characteristics of the people and the objects in the painting. Lastly, I willRead MoreArt Is A Great And Powerful Form Of Expression977 Words   |  4 Pagesform of expression. Artist such as Hans Holbein, have been immortalized within his paintings. 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